How to Transform Your Marketing into a Movement: Insights from Nick D
Nick Dougherty • July 3, 2024
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Hey everyone, Nick D here! Let's dive right in—no more waiting because I am too excited about today's topic. First of all, shout out to all of you badasses making it here today. It's 4th of July weekend, and while most people have already checked out, you guys are here and that speaks volumes about your dedication. So let's get into it.


The Power of Movements vs. Marketing

Recently, I received a message from a guy who's been following me for a year. He said I seem like the only real person left and just joined the Brotherhood. This got me thinking about the difference between movements and marketing. I want you to write this down: movement vs. marketing.


Movement vs. Marketing

You need to create movements, not just do marketing. The Brotherhood wasn't planned; it happened organically. A year and a half ago, I was lost, working on Studio Boss, and feeling miserable. George Bryant called me out and helped me realize that I needed to find my identity again. He taught me the importance of creating a movement rather than just doing marketing.


Three Key Takeaways

1. Document of Truth:

This is your Bible. You must be obsessed with it, tweaking it constantly, and ensuring it resonates with your audience.


The Document of Truth is essential. It's not about just giving away value; you have to hold people accountable. If you give someone an eBook, set up a call to help them with it. Create relationships where you get results first.


2. Lead by Example

Are you leading from the front? Are you in shape? Are you practicing what you preach?


Leading from the front is critical. Look at yourself—are you in the best shape of your life? If not, that needs to change. I was 225 pounds in 2016, and now I'm 182 pounds and in the best shape of my life at 50 years old. You need to be the example for your students.


3 Constant Adjustment:

Adjusting your strategies daily is crucial. Your emails, text messages, gym routines, and even your diet need constant tweaking.


You need to be constantly adjusting everything—your marketing, your personal habits, your diet, everything. This is how you stay ahead and keep improving.


Movement Not Marketing

When you create a movement, people resonate with you. They are tired of agencies and want genuine connections. Give value first, hold people accountable, and lead by example.


The Antagonist

Having an antagonist or someone who doubts you can be a great motivator. Use their negativity to fuel your drive and prove them wrong.


Launching the Brotherhood Podcast

We're launching the Brotherhood Podcast next week. I'll be interviewing amazing entrepreneurs and asking them what makes them different. This is a great way for you to learn from the best and apply those lessons to your own life and business.


Affiliates

We are launching an affiliate program. If you refer someone to the Brotherhood, you get 20% of their subscription fee until they stop paying. This is a great way to grow our community and help more people.


Implementation Skills

Here are the skills every one of you needs to master:


  • Email Strategies: Different strategies for members and leads.
  • Text Messaging: Weekly texts to leads and members, not just offers.
  • Maintaining Lists: Constantly update and clean your contact lists.
  • Posting: Daily posts on your personal and business pages.
  • Instagram: Maintain a respectable Instagram page with consistent stories.
  • Creating Courses: Offer value through courses addressing common pain points.
  • Movement Mindset: Think movement, not marketing.
  • Documented Truth: Constantly adjust and live by your Document of Truth.
  • Facebook Live and Reels: Start creating content now and adjust as you go.
  • BAR Report: Brotherhood Accountability Report—do it daily.
  • Creating a Movement: Detailed Insights


The Struggles and Triumphs

Let's delve deeper into the journey that led to the creation of the Brotherhood. A year and a half ago, I found myself in a rut. Working on Studio Boss was draining, and I had lost my passion. George Bryant's call-out was a turning point. It wasn't about learning new things; it was about reigniting what I already knew and had forgotten. George didn't teach me anything new; he reminded me of the principles I had strayed from, principles that were critical to creating a movement.


The Catalyst and Contagious

George introduced me to "The Catalyst" and "Contagious," books that emphasized the power of movements. These books were not new to me, but reading them again with a fresh perspective was enlightening. They highlighted the importance of authenticity and creating genuine connections, something that gets lost when you focus solely on marketing tactics.


Building the Brotherhood

The Brotherhood started as a simple concept. I was called out by George Bryant, and it led to an introspective journey. I realized I wasn't enjoying what I was doing with Studio Boss. Spending hours on website copy and development was not fulfilling. The gut feeling that things were not right was persistent. George's intervention was timely and transformative. It wasn't an accident; it was a necessary disruption that helped me find my path again.


Importance of Accountability

One crucial lesson from George was about accountability. It's not enough to give value; you need to ensure that people act on it. If you give someone a resource, follow up with them. Help them apply what they've learned. This creates a deeper connection and fosters a sense of responsibility.


The Impact of Personal Transformation

Personal transformation is at the core of leading by example. Six years ago, I couldn't do a pull-up. Today, I'm in the best shape of my life. This transformation didn't happen overnight. It required constant effort and dedication. Leading by example means showing your students that you practice what you preach. It's about demonstrating the results of hard work and consistency.


The Role of Fitness

Fitness is not just about physical appearance; it's about discipline and commitment. If you're overweight or out of shape, it's hard to inspire others to follow your lead. You need to be the embodiment of the values you promote. This authenticity is what attracts people to your movement.


Constantly Adjusting and Improving

Adjustment is a continuous process. Whether it's your marketing strategies, personal habits, or business practices, constant tweaking is necessary. This is how you stay relevant and effective. Your emails, text messages, and social media content should always be evolving based on feedback and results.


Document of Truth in Practice

The Document of Truth is a living document. It's something you need to revisit and adjust regularly. It should reflect your core values and the message you want to convey. This document is your guiding star, helping you stay true to your mission.


Embracing the Antagonist

Every story needs an antagonist. For me, it's the naysayers and doubters. Their negativity fuels my drive. When people criticize or doubt me, it pushes me to prove them wrong. This isn't about seeking validation from others; it's about using their skepticism as motivation to excel.


Turning Criticism into Fuel

Criticism can be a powerful motivator. Instead of letting it bring you down, use it as fuel to drive your success. Proving your doubters wrong can be incredibly satisfying and can push you to achieve more than you ever thought possible.


Launching the Brotherhood Podcast

The Brotherhood Podcast is a platform where I'll interview top entrepreneurs and leaders. The goal is to extract valuable insights that can help you in your journey. These interviews will provide a wealth of knowledge and inspiration, showcasing the diverse paths to success.


Learning from the Best

By listening to the stories of successful entrepreneurs, you'll gain a deeper understanding of what it takes to build a successful business and create a lasting impact. These insights can be applied to your own journey, helping you overcome challenges and achieve your goals.


The Power of Affiliates

Our affiliate program is designed to grow the Brotherhood community. By referring someone to the Brotherhood, you earn a commission. This not only helps us grow but also provides you with a passive income stream.


Creating an Affiliate Network

An affiliate program can significantly expand your reach. By leveraging the networks of your current members, you can attract new members and create a larger impact. This network effect is powerful and can accelerate your growth.


Implementation Skills in Detail

Let's break down the critical skills you need to master to implement these strategies effectively.


Email Strategies

Differentiate your email strategies for members and leads. Members need engagement emails that provide value and keep them informed about events and updates. Leads need nurturing emails that build trust and guide them towards conversion.


Text Messaging

Text messaging is a powerful tool for engagement. However, it shouldn't always be about offers. Mix in value-driven messages, ask for feedback, and create a dialogue. This builds a stronger connection with your audience.


Maintaining Lists

Regularly update and clean your contact lists. Ensure you have the correct contact information and that your lists are segmented properly. This ensures your messages reach the right people and are effective.


Posting Consistently

Consistency is key. Post daily on both your personal and business pages. This keeps your audience engaged and aware of what you're doing. Don't worry about perfection; focus on consistency and adjust as you go.


Instagram Presence

Instagram is crucial, especially for a younger audience. Maintain a respectable page with consistent stories. Your stories should provide a behind-the-scenes look at your operations, showcasing authenticity and building trust.


Creating Courses

Offer value through courses that address common pain points. Whether it's a course on bonding with your kids or improving focus, these resources provide tangible value and position you as an authority.


Movement Mindset

Adopt a movement mindset. Think about how you can create mini-movements around different aspects of your business. This creates a deeper connection with your audience and makes your marketing efforts more impactful.


Documented Truth

Live by your Document of Truth. Constantly revisit and adjust it to ensure it remains relevant and aligned with your mission. This document should guide all your actions and communications.


Facebook Live and Reels

Start creating content now and adjust as you go. Facebook Live and Reels are powerful tools for engagement. They allow you to connect with your audience in real-time and provide valuable insights.


BAR Report

The Brotherhood Accountability Report (BAR) is a daily practice. This report helps you stay accountable and track your progress. It’s a critical tool for continuous improvement and staying on track with your goals.


Frequently Asked Questions

Q: How do I start creating a movement?

A: Begin with your Document of Truth and lead by example. Constantly adjust your strategies and focus on giving value first.


Q: What is the Document of Truth?

A: It's a guiding document that outlines your core values, before and after states, and scripture statements. It keeps you aligned with your mission. Click Here to Get the Worksheets


Q: How can I lead by example?

A: Make sure you are in the best shape of your life, both physically and mentally. Practice what you preach and show your students what it means to be dedicated.


Q: What if I'm not good at making videos?

A: Start with what you can do and keep improving. Change your narrative to "I'm getting better at making videos."


Q: How do I get people behind my movement?

A: Engage with your current students and get them involved in your mission. Create value and hold them accountable.


Q: What is the Brotherhood Podcast?

A: It's a podcast where I interview top entrepreneurs to learn their secrets of success. It's a great resource for you to learn and grow.


Q: How does the affiliate program work?

A: Refer someone to the Brotherhood and get 20% of their subscription fee until they stop paying. It's an easy way to grow our community and earn some extra income. Click Here if you're interested


Stay ahead, lead from the front, and keep pushing forward!

Back-to-School Marketing: Why VALUE Beats Everything

By Nick Dougherty • July 23, 2025
It’s that time of year again—back-to-school season is here, and it’s one of the biggest opportunities of the year to grow your school. But before we talk about flyers, graphics, or ads, let’s get real about one thing: Are you giving value —or just noise? “The whole key to your marketing is you have to provide value for people and expect nothing in return. ” That one line is everything. In this webinar, I walked our community through a complete back-to-school marketing campaign—graphics, emails, social posts, and strategy. Over 20 hours of work went into it, and we’re giving it away completely free. Why? Because that’s what real value looks like. Everyone Talks About Value… But What Are You Really Giving? Too many businesses are showing up online with the wrong energy. No value. No heart. Just random posts—and then wondering why nobody is engaging or buying. Here’s the truth: If your content isn’t connecting… If it’s not starting conversations… If it’s not making someone stop their scroll… Then it’s not working. Stop Waiting. Start Giving. Don’t wait for a perfect funnel or fancy design. Start by asking: What is anyone getting from you today? How are you helping people—right now? What makes you unforgettable in a crowded feed? That’s the foundation of this back-to-school campaign. Not ads. Not gimmicks. Just real help, delivered consistently. Marketing Is Magic… or It’s Invisible Your marketing either stops someone in their tracks—or it gets scrolled past and forgotten. And that’s the line in the sand today. This campaign isn’t about spending more money. It’s about making your message magnetic. Because when you show up with clarity, energy, and a genuine offer to help…  That’s when the magic happens.

You Are Your Own Media Company: The Wake-Up Call Every Entrepreneur Needs

By Nick Dougherty • April 21, 2025
Let me tell you a truth bomb that might just change your entire business trajectory: “The wake-up slap algorithm is not your enemy. Your silence is.” That one line says it all. In an era where attention is currency, the speaker behind this game-changing insight—a marketing and media strategist who’s partnered with some of the most influential entrepreneurs in the world—reveals exactly what it takes to stand out, grow fast, and stay relevant. This isn’t theory. It’s war-tested strategy. The Game Has Changed. Here's How to Win It. 1. You’re not just a brand. You’re a media company . Let that sink in. Your job isn’t to run ads and hope for a few likes. Your job is to show up every damn day with content that: Builds trust Builds identity Builds community The speaker’s been through the grind. He didn’t “go viral”—he built value . He didn't chase trends—he created a movement by leveraging three weapons: Consistent content creation Strategic partnerships Relentless differentiation “You don’t want to look, sound, or feel like anyone else. That’s the brand.” Be Different, Or Be Forgotten The worst thing you can be in business today is forgettable. “If your heart were set on building a real vibe , you’d be sickened by looking like everyone else.” Too many entrepreneurs copy. They blend. They water down their message. And they wonder why they get ignored. This speaker flipped that script. He built something bold. Raw. Personal. Because that’s what connects. And connection = currency. Collaborate with Killers Want to shortcut success? “Collaborate with killers. I don’t know if anyone’s doing it at the level I am.” This isn’t just about who you know—it’s about who you create with . Strategic partnerships amplify your message, fast-track your reach, and embed your brand in new audiences. He’s done it with names like Tony Robbins, Dean Graziosi, George Bryant, and Randy Garn. Why? Because alignment matters more than algorithms. Content Is the Frontline of Your Brand “You are your own media company and it’s just the scale or the level of where it is right now.” So, what’s the level you’re playing at? This isn’t optional. This is your new job description: Wake up Document Publish Repeat And don’t rely on organic growth alone. That’s amateur hour. You have to invest in attention, in strategy, in systems that scale. Stuck in the Same Place? That’s a Choice. Here’s the slap: “If you're stuck in the same environment, you need to invest your time and energy and fly out and hang out with me for a day. If you're not willing to get out of that environment, you're going to stay in it.” Translation: if you want to grow, get uncomfortable. Get in the room. Get around people who stretch you. Final Takeaways (The "Kicker Quotes" You Need to Tattoo on Your Brain) “It's like we all know that. But they don’t have a solution. I do.” “The wake-up slap algorithm is not your enemy. Your silence is.” “Collaborate with killers. It’s not cocky—it’s the truth.” What to Ask Yourself Next: Are you creating consistent, high-impact content—or just blending in? Who are you collaborating with that elevates your brand? What do people feel when they interact with your business? What environment are you stuck in—and are you brave enough to leave it?

Why Your Social Media Still Sucks (And How to Fix It in 90 Days or Less)

By Nick Dougherty • April 10, 2025
Let me get this out of the way… Your content doesn’t suck because you’re lazy. It sucks because no one ever gave you the damn blueprint. Until now. I’m Nick. I’m not a “guru,” and I’m not here to sell you some TikTok trend that dies in two weeks. I’m a marketing personal trainer for martial arts school owners — the real ones, the ones fighting every day to build something that matters. And I’m going to show you how to turn your broken content into a reality show that prints leads like clockwork. The Truth: You’re Not in the Martial Arts Business Anymore You’re in the attention business. And attention goes to the loudest, most consistent, most relatable brand in the room. Right now, there are little league coaches, youth pastors, and Zumba instructors outposting you… …because they’ve figured out something most martial arts schools haven’t: 🎥 Your content IS your perception. And your perception IS your business. If your social media looks like an afterthought… Your school feels like one too. The TV Show Framework That Changes Everything What if instead of random posts, you built a show ? Not fake. Not scripted. A raw, unfiltered, “this is what we stand for” kind of show. Here’s the formula I gave away in my recent training that had even Alex Hormozi , James Walker , and Boogie-Down Simpson saying: “This is the future.” Build Your Show: Daily themes. (So you’re never guessing what to post) Reels as commercials. (80/20 value-to-offer ratio) Instagram = Magazine cover. Make it clean. Stories = Behind the scenes. Make it human. Facebook = Your value vault. Email = Where you program their subconscious. AI = The assistant that never lets you down. This isn’t just strategy. This is how you create a movement around your brand . Final Thought (Read This Twice) Stop waiting for permission. There is no everybody. The schools that win from here on out will be the ones who show up bold , authentic , and relentless . You are the show.  Now build it like you mean it.
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