The Most Powerful Martial Arts Business Call in History – Recording Now Available
Nick Dougherty • March 3, 2025
The MABA Launch Call Highlights: The Game Has Changed
The Time is Now
If you’re asking when the best time is to take action, you’re already behind. The answer is NOW. That’s how we kicked off the Martial Arts Business Association (MABA) Launch Call—with a hard truth: waiting is losing.
Nick D didn’t hold back. He shared a personal story, a dream about his father that hit deep. A reminder that excuses don’t build legacies—action does. His father told him, “I’m not you.” A moment of realization. Not everyone has the discipline to push through. Not everyone is willing to do what it takes. But if you’re reading this, you’re different.
This call wasn’t just another Zoom meeting. It was a call to arms. A rallying cry for school owners who refuse to settle for outdated strategies, who are done with gimmicks, and who are ready to build a real movement.
The Industry is at an Inflection Point
Let’s be real—things aren’t the same anymore.
- Enrollment numbers aren’t what they used to be.
- Marketing that worked five years ago is DEAD.
- The consumer mindset has shifted.
The old ways aren’t cutting it. Black Belt Clubs, referral “systems,” and discount-driven marketing? Trash it. If you’re still running the same promotions from 2019, you’re playing yourself.
We’ve reached an inflection point—a moment where you either adapt and dominate or fade into irrelevance.
And that’s why MABA exists.
The MABA Movement: What We’re Changing
1️⃣ Upgrading Outdated Black Belt & Master Club Programs
- The old models are dead. We’re building new, high-value upgrade programs that actually make students want to stay long-term.
- 90-day execution plans to make your systems more effective.
- Higher retention, engagement, and revenue—no gimmicks needed.
2️⃣ Revolutionizing the Member Experience
- The intro process? Overhaul it.
- Pre and post-class rituals? Turn them into transformative moments.
- New members? Create an unforgettable first 100 days.
- If your school looks the same as every other school, you’re a commodity. And commodities don’t command respect—or premium pricing.
3️⃣ Creating Real Coaching Collaborations
- This virtual bootcamp is more valuable than any in-person event in the last five years.
- No fluff. No “inspiration” with no execution. Just raw, actionable strategies from killers in the industry.
- Leadership Council members like Aaron Hensley, Carlos Machado, Josh Smith, and more are dropping real-world tactics you can apply TODAY.
The Future of Martial Arts Marketing: Be the Signal
Nick D laid it out clearly: if no one knows who you are, your business is already dead.
- You are a TV show.
- Your brand is the network.
- And right now, most martial arts schools? Weak broadcast signal.
🚀 The Content Conversion Machine is the future. 🚀
- Your marketing isn’t about offers anymore—it’s about MOVEMENTS.
- Referrals don’t come from gimmicks. They come from RESULTS & EXPERIENCES.
- You are the brand. You are the story. You are the movement.
We are at war with outdated thinking. If your plan is to run another Black Friday special, you’re already losing the game.
MABA Is Built for the Future—Are You?
Here’s what you get when you commit to MABA:
✅ Weekly execution calls—real coaching, real strategy, no fluff.
✅ Monthly bootcamps—deep dives on what’s ACTUALLY working right now.
✅ Leadership Council access—collaborate with industry leaders.
✅ A resource library—everything you need to implement IMMEDIATELY.
This isn’t just another coaching group. This is a WAR ROOM.
Your Move
- You can keep doing what you’ve always done—and keep struggling.
- Or you can adapt, dominate, and win.
The MABA movement isn’t for everyone. It’s for those who refuse to settle.
If you’re ready to build a real business, real marketing, and real results—this is it.
📩 DM “MABA” to get in before the next call.
🚀 The time is NOW. Let’s go.
It’s that time of year again—back-to-school season is here, and it’s one of the biggest opportunities of the year to grow your school. But before we talk about flyers, graphics, or ads, let’s get real about one thing: Are you giving value —or just noise? “The whole key to your marketing is you have to provide value for people and expect nothing in return. ” That one line is everything. In this webinar, I walked our community through a complete back-to-school marketing campaign—graphics, emails, social posts, and strategy. Over 20 hours of work went into it, and we’re giving it away completely free. Why? Because that’s what real value looks like. Everyone Talks About Value… But What Are You Really Giving? Too many businesses are showing up online with the wrong energy. No value. No heart. Just random posts—and then wondering why nobody is engaging or buying. Here’s the truth: If your content isn’t connecting… If it’s not starting conversations… If it’s not making someone stop their scroll… Then it’s not working. Stop Waiting. Start Giving. Don’t wait for a perfect funnel or fancy design. Start by asking: What is anyone getting from you today? How are you helping people—right now? What makes you unforgettable in a crowded feed? That’s the foundation of this back-to-school campaign. Not ads. Not gimmicks. Just real help, delivered consistently. Marketing Is Magic… or It’s Invisible Your marketing either stops someone in their tracks—or it gets scrolled past and forgotten. And that’s the line in the sand today. This campaign isn’t about spending more money. It’s about making your message magnetic. Because when you show up with clarity, energy, and a genuine offer to help… That’s when the magic happens.
Let me tell you a truth bomb that might just change your entire business trajectory: “The wake-up slap algorithm is not your enemy. Your silence is.” That one line says it all. In an era where attention is currency, the speaker behind this game-changing insight—a marketing and media strategist who’s partnered with some of the most influential entrepreneurs in the world—reveals exactly what it takes to stand out, grow fast, and stay relevant. This isn’t theory. It’s war-tested strategy. The Game Has Changed. Here's How to Win It. 1. You’re not just a brand. You’re a media company . Let that sink in. Your job isn’t to run ads and hope for a few likes. Your job is to show up every damn day with content that: Builds trust Builds identity Builds community The speaker’s been through the grind. He didn’t “go viral”—he built value . He didn't chase trends—he created a movement by leveraging three weapons: Consistent content creation Strategic partnerships Relentless differentiation “You don’t want to look, sound, or feel like anyone else. That’s the brand.” Be Different, Or Be Forgotten The worst thing you can be in business today is forgettable. “If your heart were set on building a real vibe , you’d be sickened by looking like everyone else.” Too many entrepreneurs copy. They blend. They water down their message. And they wonder why they get ignored. This speaker flipped that script. He built something bold. Raw. Personal. Because that’s what connects. And connection = currency. Collaborate with Killers Want to shortcut success? “Collaborate with killers. I don’t know if anyone’s doing it at the level I am.” This isn’t just about who you know—it’s about who you create with . Strategic partnerships amplify your message, fast-track your reach, and embed your brand in new audiences. He’s done it with names like Tony Robbins, Dean Graziosi, George Bryant, and Randy Garn. Why? Because alignment matters more than algorithms. Content Is the Frontline of Your Brand “You are your own media company and it’s just the scale or the level of where it is right now.” So, what’s the level you’re playing at? This isn’t optional. This is your new job description: Wake up Document Publish Repeat And don’t rely on organic growth alone. That’s amateur hour. You have to invest in attention, in strategy, in systems that scale. Stuck in the Same Place? That’s a Choice. Here’s the slap: “If you're stuck in the same environment, you need to invest your time and energy and fly out and hang out with me for a day. If you're not willing to get out of that environment, you're going to stay in it.” Translation: if you want to grow, get uncomfortable. Get in the room. Get around people who stretch you. Final Takeaways (The "Kicker Quotes" You Need to Tattoo on Your Brain) “It's like we all know that. But they don’t have a solution. I do.” “The wake-up slap algorithm is not your enemy. Your silence is.” “Collaborate with killers. It’s not cocky—it’s the truth.” What to Ask Yourself Next: Are you creating consistent, high-impact content—or just blending in? Who are you collaborating with that elevates your brand? What do people feel when they interact with your business? What environment are you stuck in—and are you brave enough to leave it?
Let me get this out of the way… Your content doesn’t suck because you’re lazy. It sucks because no one ever gave you the damn blueprint. Until now. I’m Nick. I’m not a “guru,” and I’m not here to sell you some TikTok trend that dies in two weeks. I’m a marketing personal trainer for martial arts school owners — the real ones, the ones fighting every day to build something that matters. And I’m going to show you how to turn your broken content into a reality show that prints leads like clockwork. The Truth: You’re Not in the Martial Arts Business Anymore You’re in the attention business. And attention goes to the loudest, most consistent, most relatable brand in the room. Right now, there are little league coaches, youth pastors, and Zumba instructors outposting you… …because they’ve figured out something most martial arts schools haven’t: 🎥 Your content IS your perception. And your perception IS your business. If your social media looks like an afterthought… Your school feels like one too. The TV Show Framework That Changes Everything What if instead of random posts, you built a show ? Not fake. Not scripted. A raw, unfiltered, “this is what we stand for” kind of show. Here’s the formula I gave away in my recent training that had even Alex Hormozi , James Walker , and Boogie-Down Simpson saying: “This is the future.” Build Your Show: Daily themes. (So you’re never guessing what to post) Reels as commercials. (80/20 value-to-offer ratio) Instagram = Magazine cover. Make it clean. Stories = Behind the scenes. Make it human. Facebook = Your value vault. Email = Where you program their subconscious. AI = The assistant that never lets you down. This isn’t just strategy. This is how you create a movement around your brand . Final Thought (Read This Twice) Stop waiting for permission. There is no everybody. The schools that win from here on out will be the ones who show up bold , authentic , and relentless . You are the show. Now build it like you mean it.